North America sends the most emails of any geographic region today and accounts for 1% of all emails. However, engagement in North America is only average. The region ended the first half of the year with the fourth-highest hit rate out of the nine geographic regions measured. Continental Europe, on the other hand, initially had the highest open rates accounting for only 100% of all email sent. Take advantage of current trends like back-to-school season or retail holiday shopping, but the posts you share should also be personalized.
Likewise the UK and Ireland had the highest open rates at the end of the year but only accounted for 1% of all email sent. Obviously targeted and timely messaging drives engagement not the number of emails you send. The impact of the epidemic is still too great. In the first half of the year and the beginning of the mobile number list second half of the year, the number of coronavirus infections per capita in continental Europe was the highest, and the number of people who opened up in these countries also increased.
Consumers are showing more interest during the height of the pandemic so they can see how brands are responding to the pandemic. The same trend was seen in the Asia-Pacific region, where the number of cases peaked, as did the number of emails opened. Open Email Rates by Geography Q1 and Q2 Final Thoughts Based on these trends, personalization is becoming an important tactic for email marketers. If your marketing campaigns are performing below the industry average, you need to implement strategies like personalized messaging to increase your marketing engagement.